RESUME
For a downloadable copy of my resume, please click HERE.
JACOB EMANUEL AMORELLI
(914) 462 6806 ∙ jakeamorelli@gmail.com
linkedin.com/in/jakeamorelli/ ∙ jacobamorelli.squarespace.com
Summary
Editor, videographer, and digital coordinator with demonstrated eight years of experience in the media industry who can help create original content, distribute it on all major social platforms, and measure its performance.
Experience
ARTnews (Penske Media Corporation) | Social Media Editor | New York, N.Y.
February 2022 – Present
• Designed and executed social media strategy for ARTnews and Art in America across 3.2 million followers, while increasing total social following by 23% over two years
• Launched branded accounts across TikTok, WhatsApp, and Threads, while producing content, such as “Girl Dinner,” which garnered more than 126,000 views and 26,000 likes, for daily promotion
• Produce high-quality short-form multimedia content across social accounts, including vertical video (TikTok, Instagram/Facebook Reels), IG stories, multimedia videos, and X (Twitter) threads
• Consulted with the Art Media sales team to organize, coordinate, and produce paid media content for social media sponsorships
• Partnered with Digital Director and editorial teams to develop best practices for digital campaigns on magazine rollouts and social media optimization (I.e., live event coverage, image curation, etc.)
Full Picture | Social Media Account Coordinator | New York, N.Y. (Remote)
May 2021 – Present
• Maintained and contributed to FP's social media presence on Instagram, Twitter, and Facebook to showcase the agency's work with clientele, including Dr. Samantha Boardman, Heidi Klum, and Jennifer Lopez
• Produced multimedia content, including short-form video, GIFs, and audiograms, for publication on the agency's social as an engaging display of how our clientele stay in the cultural zeitgeist
• Collaborated with Creative, Public Relations, and Consulting teams to brainstorm ideas and best practices for coordinating social and marketing campaigns
SHARE | Social Media Consultant (“Our MBC Life” Podcast) | New York, N.Y. (Remote)
August 2020 – May 2021
• Developed and posted short-form copy and video content for Facebook, Twitter, and Instagram for Our MBC Life, a podcast by and for people with metastatic breast cancer
• Examined web and social data to propose and execute paid and organic Google Ads campaigns for promotion of and engagement with Our MBC Life brand and episodes
• Supervised redesign of website home page through WordPress to increase multimedia integration and ease access to episodes through listening platforms, such as Spotify, Apple Podcasts, Google Podcasts, and Buzzsprout
TED Conferences, LLC | Communications Coordinator (TEDx) | New York, N.Y.
January 2019 – March 2020
• Amplified global voices of the TEDx community by curating and sharing relevant talks on Facebook, Twitter, Instagram, and LinkedIn through SocialFlow platform
• Curated, developed, and produced short-form video packages for social media, such as Why Educating Refugees Matters, amassing more than 600,000 views
• Designed and edited content for Instagram Stories such as Happy Hour, dedicated to sharing light-hearted, yet empowering talks from TEDx events around the world
• Analyzed monthly analytics to drive social media strategy and future content creation
• Pitched ideas, conducted interviews, and contributed content to the TED Ideas Blog, such as How to explain anything to anyone: 4 steps to clearer communication
The George Washington University School of Business | Videographer | Washington, D.C.
January 2018 – September 2018
• Independently managed and maintained the GW Media Studio and One Button Studio, including automatic and manual operation of studio cameras, studio lighting setup, and teleprompter
• Assisted clients in the undergraduate and graduate programs at the School of Business in recording and editing multimedia content for academic purposes, including supplementary coursework and admissions tests
• Edited multimedia content using the Adobe Creative Suite, including Premiere Pro, After Effects, and InDesign
School of Media and Public Affairs | Research Assistant | Washington, D.C.
January 2018 – May 2018
• Worked with Dr. Robert M. Entman and Dr. Curd Benjamin Knupfer
• Gathered research data on broadcast news coverage of international politics (ie. BBC News, etc.)
• Conducted qualitative and quantitative analysis of media transcripts with MAXQDA software
• Assisted with research coding of media texts related to partisan framing in news coverage
The GW Hatchet | Video Editor | Washington, D.C.
September 2014 – May 2018
• Ensured that the video team produced a minimum of 6 published news-oriented video packages per week
• Oversaw and managed a team of 30 student videographers in weekly meetings to ensure that members met deadlines, participated in upcoming news packages, and pitched ideas for new videos for publication on YouTube
• Filmed, edited, and published news packages with DSLR cameras, Final Cut Pro, using non-linear editing techniques, including GW Bid Day 2016, amassing more than 2,500 views on YouTube
• Connected and coordinated media access for video production of local D.C. events, including the 2016 White House Easter Egg Roll, attended by more than 35,000 people
Prague Visitor Magazine | Multimedia Production Assistant | Prague, Czech Republic
August 2017 – December 2017
• Recorded, edited, and published video packages on local tourist attractions, such as the Prague Fear House, with more than 19,000 views generated primarily through organic growth
• Developed a tourism map of Prague using the Adobe Creative Suite for print in future editions of the magazine to effectively show readers interesting points of interest throughout the city
• Worked closely with the social media team to help design short-term media strategy and increase readership
Genetic Alliance | Web and Social Media Assistant | Washington, D.C.
August 2016 – December 2016
• Drafted daily and weekly social media content to help implement digital strategy goals, including increased audience engagement, brand name recognition, and awareness of contemporary medical research developments
• Composed content for the weekly company newsletter, reaching over 5,000 subscribers, and examined analytics data on MailChimp to increase audience engagement and subscription rate
6K Systems | Social Media Intern | Reston, V.A.
November 2016 – March 2017
• Established social media presence for FedCaddy app to drive brand awareness and engagement
• Created and managed daily news content for Facebook and Twitter accounts
• Launched the app’s Instagram account and oversaw weekly content
• Developed monthly digital content calendar to implement a long-term social media strategy
WNET New York Public Media (THIRTEEN) | Social Media and Web Intern | New York, N.Y.
May 2016 – August 2016
• Analyzed and assembled weekly traffic data for WLIW and Thirteen websites for meetings with the digital media department to assist in devising new changes to social media strategy and planning
• Researched and pitched ideas for an August 2016 digital editorial calendar to inspire and drive future social media content for PBS web programs, such as First Person, a series that explores LGBTQ identity and issues
• Participated in daily, weekly, and monthly copywriting, fact-checking, and research to ensure quality content for social media outlets and to drive digital strategy and improve social media performance
Skills
Video Production | Premiere Pro, Final Cut Pro, Avid, Non-Linear Editing, DSLRs, Studio Cameras
Content Creation | Adobe Creative Suite (Photoshop, InDesign, After Effects), Canva, Audacity
Journalism | AP Stylebook, Research, Interviewing, News Writing, Blogging
Social Media | SocialFlow, Google Analytics, Facebook Analytics, Twitter Analytics, YouTube Analytics
Digital Marketing | Google Ads, Search Engine Optimization (SEO), HootSuite, MailChimp, WordPress, CreatorIQ, Microsoft Office Suite
Education
The George Washington University | Washington, D.C.
B.A. in Journalism and Mass Communications
Double Minor Fine Arts and Art History
GPA: 3.63 | Honors Program | May 2018
Charles University | Prague, Czech Republic
CIEE Communications, New Media, and Journalism Program
August 2017 - December 2017